Greystripe won $ 2 million

Greystripe, the mobile brand advertising network in games won $ 2 million in a round of Series C extended funding from General Electric and NBC Universal's Peacock Equity Fund. As originally raised 5.5 billion dollars in Series C round in March, Disney, Steamboat Ventures, Incubic Venture Capital Ventures and Monitor.

Greystripe has raised a total of 17.6 million since the launch of the company in 2006. Greystripe founder and CEO Michael Chang said that recent funding will be used to develop the company, the sales team and efforts to work with publishers. Greystripe capitalized on a strong growth in mobile content delivery and monetization of businesses, especially with the iPhone.

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